Luis is President and founder of INSITUM, the leading innovation consulting firm in Latin America. He has over 16 years of experience helping big companies implement innovation projects, and currently is responsible for the global growth of INSITUM. Insitum currently has over 100 employees and offices in USA, Mexico, Colombia, Brazil, Peru, and Argentina.
Prior to founding INSITUM, Luis spent three years in Barcelona, working as a management consultant at IconMedialab and DiamondCluster, and four years in Chicago working for two pioneering innovation consulting firms: E -Lab (now Sapient) and Doblin Group (now Monitor).
Throughout his career, Luis has been involved in over 1000 projects related to UX, service design, innovation strategy and capability building for leading companies such as Abbott, Pepsico, Intel, Itaú, Natura, Bimbo, Sura, Microsoft, BMW, Toyota, and Telefonica among others. He has experience in a variety of sectors: automotive, consumer goods, food and beverage, technology, finances, telecommunications, industrial, pharmaceuticals and construction. Luis studied Industrial Design at the Universidad Iberoamericana in Mexico City and completed his Masters in Innovation Planning at the Institute of Design in Chicago. He has been a professor at the Elisava School (Barcelona), ITESM (Mexico), UIA (Mexico), as well as visiting professor at universities in over 10 countries. He has been a speaker at various conferences and forums related to design, innovation, research and entrepreneurship in several countries of America, Europe and Asia. He has chaired and been a speaker at various conferences, such as: ESOMAR Congress 2010 (Athens), EPIC2010 (Tokyo); EPIC2011 (Boulder) and several other forums organized by the Inter-American Development Bank, World Bank, Chambers of Commerce and private companies.
Luis enjoys spending time with his wife and two children and is self-proclaimed the largest collector of stovetop espresso makers in the world.
Rob has enjoyed building and leading research and UX teams since the late ’90s. Rob launched his career at Microsoft where as Hotmail’s Lead Program Manager for UX he built an interdisciplinary team of program managers, designers and researchers to complete some of the earliest site-wide redesigns. At Yahoo! Rob returned to research with work for the Front Page and Platform Standards UX groups, integrating methods from traditional psychological experimentation with quantitative & qualitative data sources to best understand UX issues. Rob later continued to combine metrics and UX in Yahoo’s Search Metrics group. As Director of Research at Zynga Rob built a research team from the ground up, again focusing on UX via systematic benchmarking of product readiness, integrating data from large-scale user feedback loops into the organization’s operating processes, and enabling iterative product development via controlled betas. In 2013 Rob founded Online Research Guru, LLC where he consults on research organization effectiveness, marketing research, and UX research.
Wherever he has worked Rob’s goal has been success for the business via happy users. To achieve this goal Rob has maintained a focus on delivering for partner & product groups, wise programmatic choices deploying research resources, and quality execution in the nitty-gritty research details. Rob most enjoys employing his psychological research background to turn relevant data into impact without regard to the typical boundaries placed around research methods and disciplines.
For fun Rob works to make his Eichler be the place where mid-century modern design and today’s modern design meet.
Dr. Genevieve Bell is an anthropologist and researcher with 15 years of experience driving innovation in the high tech industry. As the Director of Interaction and Experience Research in Intel Labs, Bell leads a team of social scientists, interaction designers, human factors engineers and computer scientists. This organization researches new computing experiences that are centered around people’s needs and desires. This foundationally shapes and then helps to create new Intel technologies and products. In this team and her prior roles, Bell has fundamentally altered the way Intel envisions and plans its products so that they are centered on people’s needs rather than simply silicon capabilities.
In addition to leading this increasingly important area at Intel, Bell is an accomplished industry commentator on the intersection of culture and technology and has been extensively featured in publications that include Wired, Forbes, The Atlantic, Fast Company, and the Wall Street Journal. In August 2013, Fast Company declared her to be one of the top 25 smartest women on Twitter, where she goes by the handle, @feraldata. She is a regular public speaker and panelist at technology conferences worldwide, sharing myriad insights gained from her extensive international field work and research. In 2010, Bell was named one of Fast Company’s inaugural ‘100 Most Creative People in Business.’ Bell is a passionate advocate for the advancement of women in technology and in 2012 was inducted into the Women In Technology International (WITI) hall of fame, as well being honored by the Anita Borg Institute as the 2013 Woman of Vision for Leadership. Her first book, ‘Divining the Digital Future: Mess and Mythology in Ubiquitous Computing,’ was co-written with Prof. Paul Dourish of the University of California at Irvine and released in April 2011. Bell is also the recipient of several patents for consumer electronics innovations.
A native of Australia, Bell moved to the United States for her undergraduate studies and graduated from Bryn Mawr in 1990 with a bachelor’s degree in anthropology. She then earned a master’s degree and a doctorate in cultural anthropology from Stanford University where she also taught as an acting lecturer in the Department of Anthropology from 1996-1998. With a father who was an engineer and a mother who was an anthropologist, perhaps Bell was fated to ultimately work for a technology company, joining Intel in 1998.
A Canadian kid born and raised, Joey has spent his career building and shipping products with the mantra ‘Build for the user and money will follow’. Starting with an undergraduate focus on the impact of computers on education through to a Master’s in Human Computer Interaction on Optical Network Management UI the domain changes but the goal is the same, build killer products.
The inability to skate eventually drove Joey to almost a decade exile to the U.S. At Microsoft Joey ran multiple teams in Redmond shipping three versions of Windows and some of Microsoft’s earliest online and cloud initiatives on desktop and mobile. His final stop at Microsoft, before BlackBerry came knocking, was in the Windows Product Management group driving parts of the Windows 7 launch. It was important to experience multiple angles of a product’s lifecycle.
In 2009 Joey took the opportunity to join BlackBerry as a Director in the User Experience organization to help define the UX discipline and redefine a long standing product experience. With the release of BlackBerry 10 complete Joey once again made the shift from “Define & Design” to “Strategy & Business” and took on the role as Director of Product Management to help drive BlackBerry adoption and moving her software beyond the device.
Joey has never met a field show he could not groove on.
Berkun is the author of five popular books, including the The Year Without Pants: WordPress.com and the Future of Work and The Myths of Innovation. He worked at Microsoft from 1994 to 2003, and his work as a writer and speaker have appeared in The New York T mes,. The Economist, Fast Company, The Guardian, Harvard Business, Businessweek, NPR, CNBC and MSNBC. His popular blog is at www.scottberkun.com and he tweets at @berkun
Patañjali currently serves as Vice President of User Experience for Ultimate Software.
Prior to joining Ultimate in 2012, Patañjali was Chief Evangelist, User Experience at Oracle, and lead numerous user experience efforts at Oracle for over 12 years. His past stints have also included senior user experience roles at Microsoft and at Kent Ridge Digital Labs in Singapore.
Patañjali holds an MBA from both Columbia Business School, and UC Berkeley Haas School of Business, as well as a B.Sc. (Hons) in Computer Science & Artificial Intelligence from the University of Toronto, Canada. Separately, he is also a Certified Natural Chef, and completed his externship at the world-renowned Michelin-starred restaurant Chez Panisse, in Berkeley, CA.
Dana describes herself as having a split personality when it comes to work. On one hand she is the founder of her own successful UX research company, UsabilityWorks, where she conducts applied research for organizations like Intuit, the AARP, Wells Fargo and Marriott. On the other she is the co-founder of the Center for Civic Design with the mission of making every interaction that people have with government an easier and more effective experience. While still in school at Michigan State Dana took a programming class which led to her first job at Document Design Center where she authored the first task based manuals in the world. This naturally led to usability testing, even before the discipline of UX Research was widely established. Dana quickly understood she could share her skills more effectively by starting her own consultancy. Years later her curiosity moved her into the public arena when she realized that the ballot problems of the 2000 US presidential election were issues of design and usability. She began to seek opportunities to give design literacy to those who had never before thought about design – not because she saw it as a cause, but because she had skills she felt would be useful. This led to a string of undertakings that fluidly built from one another, including: serving on the San Francisco Ballot Simplification Committee, conducting a 2-year study looking at ballot instructions across the US, training thousands of election officials to test the design of their ballots, and gaining funding through a wildly successful Kickstarter campaign and a MacArthur Foundation grant to create and distribute the Field Guides To Ensuring Voter Intent series. Dana is a world-renowned speaker and author, including the Handbook of Usability Testing Second Edition which she co-authored with Jeff Rubin.
Catherine’s passion is transforming corporate culture by making great design a driver of innovation and change. Reporting to the CEO, she leads the Citrix Customer Experience Group based in Silicon Valley, where she’s lived and worked for the past 14 years. At Citrix, her team’s mission is to create world-class products and services that drive an exceptional total customer experience.
Catherine co-authored the book Understanding Your Users and is an active writer and speaker on design. Catherine’s work has been featured in Harvard Business Review, The Wall Street Journal, Fast Company, and TEDxKyoto. In 2011, Catherine was selected by the Silicon Valley Business Journal as one of Silicon Valley’s “40 Under 40” young tech leaders, and in 2013 was listed as one of Silicon Valley’s 100 Most Influential Women. Also in 2013, Catherine made Forbes list of Top 10 Rising Stars At The Worlds Most Innovative Companies, and was featured separately in the magazine as a NextGen Mover.
Catherine is an advisor to two entrepreneurial groups, Citrix Startup Accelerator and C100, and is a member of the Board of Trustees for the Leukemia and Lymphoma Society. She holds a Masters of Applied Sciences, specializing in Human Factors, from the University of Toronto. When she’s not working, you’ll find her swimming, biking, and running in preparation for her next triathlon.
Angela Craven is a senior user experience designer at EffectiveUI. Working from a user-centered philosophy, she helps not only design, but also guide new solutions to user experience challenges that surface through user research, development and evaluation. Angela strives to keep the user at the forefront and understand the needs of each business, consistently placing emphasis on eliminating the issues and frustrations that people face while interacting with a business and its products.
Prior to EffectiveUI, Angela was a user experience designer at RFI Studios and a project manager at Ruder Finn. She has designed and guided the user experience for a number of projects ranging from software, to mobile applications, to content sources for a variety of business-to-business, business-to-consumer and non-profit clients including: PepsiCo, Pfizer, Citi, Beringer Wines, MetLife, Novartis AG, Bank of America Merrill Lynch, Weber Grills, Wells Fargo and ReadWriteThink (Verizon Thinkfinity). Additionally, Angela is a contributor for UX Magazine, Smashing Magazine and The Society of Digital Agencies Report.
Angela is also an abstract painter, received her B.F.A. in painting at Colorado State University, and studied information architecture at New York University.
Robert is a 20+ year industry veteran. Starting as a traditionally trained graphic designer, Robert has been at the forefront of digital design trends since the early desktop publishing days as both an industry leader and advocate. He moved seamlessly into interactive and web design in the mid-90’s and has been building and directing UX teams ever since. From book/album covers, brand identities and marketing materials to interactive games, press kits and websites his work has spanned clients such as Microsoft and Adobe as well as retail clients such as Nordstrom and Smartwool. He has managed and built many teams along the way, from small 4-5 person innovation teams to 150+ cross disciplined teams. He is currently VP of User Experience for Sears Holding Company, responsible for the customer experience across sears.com, kmart.com and brands such as Kenmore, Craftsman and Diehard.
Melanie is a Staff User Experience Researcher at YouTube. She has spent the last six years working on a range of Google products, including Google Search, Ads, and for the last three years, YouTube. As a UX research lead for YouTube, Melanie currently manages a team of researchers supporting the viewer experience of YouTube (which means basically anything to do with discovering, watching, and sharing YouTube videos). Melanie’s team focuses on both tactical validation research as well as foundational research to understand the online video watching eco-system. Melanie received her PhD from Dalhousie University in Canada. When not watching YouTube videos, she spends her time trail running, skiing, and hanging out with her french bulldog named Lola.
Donna is a Director of WorkSpace Futures in the Corporate Research and Strategy team at Steelcase, and leads a global team of researchers who explore people’s work experiences across corporate, small business, healthcare, and education in the U.S., Asia, and Europe. Within Steelcase’s strategy of insight-led innovation in designing spaces to support work experiences, she is responsible for all human-centered insight development and its integration into business strategy, service and product design, and marketing strategy.
Donna received her PhD in Anthropology at Northwestern University in 1997; as a Fulbright scholar, she investigated impacts of the globalizing economy on cross-border trade movements, smuggling, gender, and work in West African borderland communities. Instead of following an academic career track, she initially pursued applied research in international development and microfinance, leading projects at the International Center for Research on Women, the U.S. Agency for International Development, and the World Bank. In 2000, Donna jumped from policy and public sector research to user experience research at the height of the Internet boom and moved to San Francisco where she was a Senior Manager of User Experience for Sapient Corporation, consulting with clients in technology and telecommunications such as Cisco Systems, Sun Microsystems, and Sprint.
Donna then moved onto Microsoft Corporation, where she held a number of User Experience leadership roles – across healthcare, consumer and productivity product groups. In 2011, she also co-chaired the Ethnographic Praxis in Industry Conference (EPIC), the premier international conference that convenes practitioners of ethnographic research for business across consulting firms, multinational organizations, and universities. After nine years at Microsoft, Donna joined Steelcase in 2011.
When she’s not working, Donna spends her time cooking, practicing yoga, and enjoying the outdoors with her husband and 10-year old daughter around their home in Colorado.
Christer has worked with user research questions for the past 12 years, having spent the majority of that time in large enterprises building software platform products, such as medical workflow systems, Windows Server, Windows Phone and most recently the Kindle Fire OS. His work has focused on how to best translate insights stemming from observing users interacting with digital products and converting those insights into actionable user data that that design and product teams can use to build truly great products. Apart from conducting and leading user research projects as part of his daily job, Christer has also spent a lot of time developing and establishing functional and scalable UX processes as part of the software development cycle. Having spent most of his career in large product teams, he is especially fascinated by the social dynamics that emerge in the intersection between fast-paced and highly distributed teams, and the challenges that these work conditions create when it comes to building and maintaining a shared team situation awareness without losing sight of the main goal of the product.
Christer received his Master’s degree in Cognitive Science from the University of Lund, and his Ph.D. in Human Computer Interaction from the University of Linköping, both in Sweden. When he is not spending time with his family, he can usually be found on a remote trail riding his motorcycle exploring off-the beaten paths such as the northern Alaskan oilfields or a remote Californian desert.
As General Manager of IBM Design, Phil Gilbert sets the strategy for and leads the transformation of product design at IBM.
IBM Design is focused on three things: recruiting & retaining top designers, scaling the consistent practice of great design across IBM, and simplifying access to IBM’s broad portfolio of capabilities.
Previously, Phil led the Business Process Management segment for IBM, where he drove the simplification of its portfolio and the ease-of-use of its products. Phil joined IBM in 2010 via the acquisition of Lombardi Software where he was President.
Phil is a recognized leader in the technology industry and holds multiple patents. In addition to leading three successful start-ups, he is a respected thought leader who regularly shares his expertise on topics of portfolio and software design, design governance, strategy and culture with clients and organizations around the world.
As a Co-Founder and Principal of Artefact, Rob Girling is responsible for setting the company’s strategy and vision – to design exciting products and experiences that inspire positive changes in human behavior. Since Artefact’s inception 7 years ago, the company has grown to include 60 designers, technologists and software engineers. Its work for clients like Amazon, Lytro, Samsung, Sonos and Microsoft, as well as disruptive innovations like WVIL, SWYP, Juice Box and Dialog, has received numerous industry awards and recognitions.
Rob’s design career spans some of the leading agencies and design brands in the world, such as Apple, Microsoft, IDEO and Sony. Rob obtained his Masters degree in Interaction Design from the Royal College of Art in London, graduating with distinction.
SuAnne Hall is a Senior Product Designer at Mapquest in Denver, Colorado, specializing in UX and interaction design. She is an eternal student of exploring the ever-changing space between digital standards and new trends, and how to transform problems into effective and delightful user-centered design solutions.
SuAnne holds a masters degree in Digital Media Studies from the University of Denver. Prior to working on products at MapQuest, she has experienced a range of agency and in-house opportunities, including working with companies on digital experiences for TD Ameritrade, Goldman Sachs, The Office of the Director of National Intelligence, FedEx, and CURE magazine. Follow SuAnne on twitter: https://twitter.com/Swan5280
Cyd is a passionate advocate for the citizen experience. She currently serves as Code for America’s UX Evangelist. Cyd is also a brilliant Twitter haiku-ist.
Cyd wants to redesign interaction between government and its citizens to create a virtuous cycle of trust. She envisions a world where civic interactions are just as inviting and rewarding as commercial ones. At Code for America, Cyd works with fellows, city officials, and community volunteers to help create inventive and cost-effective civic technology that serves the needs of real people. She uses her unique background in sociolinguistics and poetry to apply metaphorical thinking to human-centered design.
In discussing why she’s “coding for America,” Cyd explains, “I’m coding for America because I believe that good UX design has the potential to transform our relationship with government – by building better citizen experiences, we can rebuild the understanding that… ‘government is what we do together.'” She also hopes to inspire other creatives to do civic work. Her inspiring TedX talk about her work with Code for America is a must see.
During the course of her career, Cyd changed the face of user experience for companies ranging from Sony, Volkswagon, and EA to Rdio, Autodesk, and Charles Schwab.
Tjeerd Hoek is Vice President Creative EU at frog. Based in Amsterdam, Tjeerd is overseeing the design organization in the European and Middle-Eastern region. He is part of frog’s cross-studio creative leadership team, responsible for the global vision behind the company’s world-class expertise in innovation, design and development of innovative user experiences for software, hardware, and convergent products and services. Starting at frog in 2007 Tjeerd led the growth of the then newly started Seattle studio, building the design organization and acquiring new clients in the Pacific Northwest. Mid 2009 he and his family moved to Amsterdam, the Netherlands, to help build frog’s European business and growth with the studios in Munich and Milan. Before coming to frog, Tjeerd was at Microsoft Corporation for 13 years, where he last served as the director of user experience design for the Windows and Media & Entertainment divisions. During his career at Microsoft, he designed user interfaces for some of the most widely used software products and platforms in the world, including multiple releases of Microsoft Office, Windows, and many online/web services. Tjeerd holds multiple user interface patents and a master’s degree in Industrial Design Engineering Cum Laude, from Delft University of Technology in the Netherlands.
Dr. Jhilmil Jain is the head of user research at Android. She is passionate about leading teams that execute research and design to shape the product strategy and definition. Earlier in her 10-year career in Silicon Valley, she worked at Microsoft, HP Research Labs and IBM Almaden Research Lab in domains such as mobile platforms, TV, retail, gaming etc. Jhilmil is a known expert in the field – she consistently presents and has held leadership positions at conferences like UXPA, CHI, HCII, and holds several patents in information visualization and personal information management systems.
When Jhilmil is not focused on championing UX to drive innovation at Android, she can be found volunteering at the Humane Society of Silicon Valley and Girls Who Code, and agility teaching her dog.
Cory Lebson (@corylebson) has been a user experience consultant for 20 years. He established Lebsontech LLC in 1997, and in 2008, he transformed this side-business into a full-time occupation. Cory also greatly enjoys teaching topics related to user experience and conducts regular talks and workshops. He has been featured on the radio and has published several recent articles. Cory has an MBA in marketing and technology management, as well as an MA in sociology and a BS in psychology. He is the current president of the User Experience Professionals Association (UXPA) International and is the former President of the Washington DC chapter of UXPA.
Seattle native Ted Leonhardt graduated from the Burnley School of Professional Art and began his career as a designer. In 1985, with his wife Carolyn, he established the brand design agency The Leonhardt Group (now Fitch). Originating with a staff of ten, The Leonhardt Group grew to fifty employees and $10 million in annual fee sales by the time it was sold in 1999. Next, Ted served as Chief Creative Officer for Fitch Worldwide out of London and held responsibility for 570 employees around the globe. He then served as president of Anthem Worldwide, a brand packaging design Group.
Ted has lectured, written and given seminars on the subjects of design and business for the University of Washington, the School of Visual Concepts, MakerHaus, the American Institute of Graphic Artists, the Public Relations Society of America and the National Investor Relations Institute. His writing has been published in Marketing, Communications Arts, HOW Magazine and Blog, Fast Co Design, Media Post, Branding Magazine, Agency Post, Talent Zoo, and Dexigner.
Ted’s new book, Nail It. Stories for Designers on Negotiating with Confidence, is now available in both print and e-book form through Amazon and iTunes.
Ted is convinced that designers will play an increasingly important role in shaping the future. As an international consultant, he helps creative firms be better at what they do. He assists with financial dilemmas and people issues of all kinds, including partner disputes, acquisitions, team building, and difficult negotiations – his specialty.
Ted believes that creative people have the power to improve the world, and that often they do not get paid what they deserve. His mission is to change that.
A seasoned business leader with a career that has spanned three decades with some of technology’s most recognized corporations, Don has delivered industry-defining products platforms while building world-class design organizations. Embraced by recognized industry CEOs to help define “bet the company” product strategies at both Apple and BlackBerry, Don’s insights into organizational development, design culture and applied innovation are the result of overseeing the envisioning and delivery of Mac OS X and BlackBerry 10. A recognized design innovator, contributor and organizational leader with over one hundred granted and filed technology patents encompassing user interface and speech interaction for both desktop and mobile platforms.
Thomas Lockwood is a founding partner of Lockwood Resource, an international recruiting firm specializing in design, innovation and creative leadership. He was the president of DMI, the Design Management Institute, a non-profit research association in Boston from 2005-2011. Previously he was a Design Director at Sun Microsystems and StorageTek for about ten years, and has worked in several design firms for a number of years.
Lockwood is one of the few people in the world with a doctorate in design management, and is recognized as a thought leader at integrating design and innovation practice into business and building great design organizations. He is the co-editor of four books: The Handbook of Design Management (2011), Design Thinking (2010), Corporate Creativity (2008) and Building Design Strategy (2007). He manages a blog about building Cultures of innovation at www.lockwoodresource.com.
He is a design advisor to companies and to countries, a Fellow at the Royal Society of the Arts in London, blogs for Fast Company, has been a visiting professor at Pratt Institute in New York City. He is a frequent design award judge and has been a speaker or led workshops in over 20 countries.
Doreen is President of Quirky, where she oversees Product Development and Operations for this fast growing company. Prior to Quirky, Doreen worked at frog design for 16 years, 7 as President where she drove company strategy and oversaw worldwide operations and delivery and record growth. As a thought leader on design and innovation, she is a frequent resource to various business publications. Doreen has been featured by ABC, Bloomberg Radio, Fast Company, Fortune, The New York Times, and other media. She serves as a member of the World Economic Forum’s Global Agenda Council on Emerging Technologies, 2011-2012 and Emerging Multi Nationals, 2013-2014. Doreen strongly believes that everything in life can be connected back to a lyric in a Ramones song.
Tracey Lovejoy is one of the co-founders of UX Careers Unlimited, proud sponsor of the You in UX global online career summit. As a UX manager and leader during 12 years at Microsoft, she spent a lot of time going to the many UX events on methods, strategies, innovation and that sort of thing. Her eureka moment came when she and co-founder Gayna Williams realized that although UX is the hottest topic in business development today, there is a dreadful gap in support for real career development of UX individuals. Her mission in founding UX Careers Unlimited and launching You in UX is to maximize the success and happiness of UX professionals around the world, sparking them to achieve their career aspirations.
Tracey is also the founder of Lovejoy Consulting which specializes in helping UX professionals and teams transform. Before making the leap to Leadership and Career Coaching in 2013, Tracey spent 12 lightning-fast years at Microsoft where she cultivated exceptional teams as a UX Research Manager and investigated literally 1,000s of questions around the globe as an Ethnographer, which some might call “Professional Stalker.” Also during her time at Microsoft Tracey co-founded the Ethnographic Praxis in Industry Conference (EPIC) which is the premier international gathering on current and future practices of ethnography in the business world. EPIC is currently celebrating its 10th year! Tracey has been a frequent contributor to UX and applied anthropology conferences and edited volumes. Tracey started her career as a corporate trainer, focused on technology-based training. Tracey received her Master’s degree in Social Science from the University of Chicago and is a proud UCLA Bruin from her undergrad days. In her free time she spends as much time as possible with her two small children, husband and 5 rambunctious pets. She steals spare moments to feed her historical fiction addiction.
Paolo Malabuyo started his design career in 1995 working his way across: enterprise, consumer, and automotive; blue-chip to startup; hardware, software, service, and content; auto, TV, PC, and mobile.
He is currently Vice President of Advanced User Experience Design at Mercedes-Benz R&D North America, based in Silicon Valley, where his team is responsible for defining, designing, and prototyping the increasingly-digital user experience for Mercedes-Benz cars worldwide.
As Director of Product for Zynga’s mobile platform team, he led efforts to build a mobile social game network. He led design for Whrrl, a location-based social discovery experience for web & mobile at Pelago, a venture-funded startup.
At Microsoft he led product design and incubation teams at Microsoft’s Pioneer Studios, helping lay the foundation for the Xbox One UX. As UX Manager for Xbox 360 he helped build the design team, defined new roles & processes, and led interaction design, information architecture, and hardware/software integration. At Microsoft Games Studios he designed console and PC games and helped pioneer alternate reality games.
He spent the first few years of his career designing enterprise management and database visualization software at Microsoft’s SQL Server, Oracle, and IBM.
He studied art and design at Carnegie Mellon University, has traveled to over 25 countries, lived in 5, and learned how to make leather shoes by hand.
Chad Maxwell is an applied anthropologist with a passion for people and their relationships with technology and media. Chad currently leads the Research and Insight practice for Starcom, one of the world’s largest media and experience design agencies, in developing communication strategies for Fortune 100 Companies. At Starcom, Chad and his team develop research and measurement strategies to understand changing consumer behavior and attitudes, as well as to drive media productivity. Prior to Starcom, Chad led Razorfish’s Research practice, a digital design and marketing consultancy. While at Razorfish his work focused on understanding the intersections of offline and online behavior, testing web design and usability, and understanding unmet user needs for product innovation. Chad is coauthor of “Liminal: Customer Engagement in Transition” and recently published “Accelerated Pattern Recognition, Ethnography, and the Era of Big Data” in Brigitte Jordan’s edited volume Advancing Ethnography in Corporate Environments: Challenges and Emerging Opportunities. Chad studied Spanish and Cultural Anthropology at Illinois Wesleyan University, and earned his M.A. in Applied Anthropology from the University of Florida.
With over a decade of experience in recruiting, Bobby’s career spans a range of roles in technology and design. Many recruiters will say they ended up in their profession by a combination of happenstance and personal skill set discovery, and in Bobby’s case he is no exception. Bobby’s history of recruiting and networking began with high school and university clubs, and eventually led to his first job in Microsoft Recruiting, where he readily admits he learned nearly everything he knows about global corporate and college recruiting, human resources, keeping the bar high, and the finer points of making and closing offers. He also had a knack for assessing portfolios—lots of them. Over the years Bobby has had the privilege of representing companies at some of the best design and business schools, and finds recruiting interns just as exciting as headhunting industry leaders. In his current role at Artefact, everything comes together—thoughtful world class design, technology, product development, and recruiting the people in a growing organization that make it all happen. Bobby is a hopeless Seattle native with a fondness for the desert, active Husky alumnus, and armchair architect. He still loves fast cars, but is mostly seen driving one of the Smart variety.
Sabina Nawaz’s best days are those that contribute to the growth of others, whether they are senior leaders, frontline managers, or her young children. Sabina grows through pushing the limits of her comfort zone and helps others learn to do the same.
Sabina works with leaders and organizations that are very successful, yet, find themselves held back from delivering fully on their winning strategies due to an under developed pipeline for their next generation of leaders. Sabina has a three pronged approach to address this issue.
Prior to starting her own business in 2005, Sabina spent 15 years at Microsoft, first in software development and then in Human Resources. As Senior Director of Leadership, Management, Employee Development and then of Succession Planning, Sabina launched several worldwide programs to help identify and cultivate Microsoft’s current and future leaders.
Sabina’s education includes a B.A. in Computer Science with a minor in Electronics from Smith College, an M.S. in Computer Systems Engineering.
Don Norman likes the fact that in addition to being named as “one of the world’s most influential designers, Business Week has also labeled him a curmudgeon. ”Question everything,” he argues, “for questioning and debate provides deep understanding.” He is both a businessperson (VP at Apple, Executive at HP and a startup, and member of company boards) and an academic (Harvard, UC San Diego, Northwestern, and the Korean Advanced Institute of Science and Technology – KAIST). He is a member of the National Academy of Engineering and a fellow of the American Academy of Arts and Sciences.
He is co-founder of the Nielsen Norman Group where he helps companies make products more enjoyable, understandable, and profitable. He is an IDEO fellow and a Trustee of IIT’s Institute of Design in Chicago. He is one of the founders of CHI and received their Lifetime Achievement award. Norman gives frequent keynotes. His books include “Design of Everyday Things” and “Emotional Design.” His book, “Living with Complexity,” argues against simplicity. “The world is complex,” says Norman, “and our tools must match the world. Moreover, people don’t really want simplicity (no matter what they say), they want understanding.” His latest book is an expanded and revised edition of Design of Everyday Things. He lives at www.jnd.org.
For over 15 years Sara has built and led high performance user experience design teams that apply human-centered design to help businesses thrive across desktop, tablet, mobile, kiosk, and interactive television platforms.
As Vice President of User Experience Design and Research at Walmart Labs Sara is responsible for the research programs, design strategy and execution of a global omnichannel retail user experience at scale. Currently she is focused on leading the design effort for a new commerce platform that combines the best of in-store and online features to deliver a breakthrough seamless shopping experience for Walmart customers in Asia Pacific, Europe and the Americas.
Before joining Walmart, Sara was the Senior Vice President and Creative Director for the User-Centered Design & Research group at Bank of America. Sara has held several leadership positions for design & technology consultancies, she was the Executive Creative Director and then Executive Director of an Internet Professional Services business unit for Organic. Before joining Organic, Sara was Vice President and Design Director for Ikonic. Over the past two decades, she’s worked directly with business leaders at Virgin Records, Sony, Gap.com, Macys.com, Microsoft, eBay, Home Depot, General Electric, Bank of America and Walmart.
Sara holds a B.F.A. in design from Pratt Institute, and an M.F.A. with a focus on interaction design from The Art Center College of Design. Sara is an industry leader, She presents talks on user experience strategy and design topics at industry conferences. She’s lectured at graduate-level design programs and taught workshops in user-centered design and the art of storytelling. She is currently a member of the Creative Good Council and a mentor for the CCA Design MBA program.
Bojana (or Bo as most people call her) is an 18 year Microsoft veteran. As a Design Manager, Bo leads teams of 25-50 designers and researchers, and she views her job less as managing and more as unblocking and inspiring others to envision, innovate, create and build. With a degree in both engineering and design, Bo entered Microsoft through the doors of engineering, but found she was far more comfortable in design. She has both a highly analytical as well as creative mind, and through the years she has learned to integrate the two and see the mix as a unique strength as opposed to liability. It is this pairing that has made her very successful as a leader within an engineering company. While currently focused on the future of Communications within Microsoft Office, Bo has also worked within the online worlds of MSN and Windows Live, as well as engaged with entertainment experiences such as Xbox and Media Center. Bo received both her Master’s in Human Computer Interaction and her Bachelors in Hardware Engineering and Design from the University of Washington In her free time, Bo loves to watch and deconstruct movies (she’s seen ‘Once Upon a Time in America’ over 15 times), think about space and its relationship to the changing world of human interactions in the digital era; she is also drawn to the fields of applied psychology and philosophy. She regularly encourages her team to bring their pets to work.
Tonya Peck is Director of Global Learning & Development at frog. She focuses on strengthening the performance and learning of frog teams and leaders around the world. She began her career in the fashion industry producing private-label lines for BananaRepublic, J. Crew, Karl Lagerfeld and others before moving into the digital realm and Razorfish Europe where she led design teams and studios serving Audi, Elsevier, and OddBins. At Microsoft, she led design groups in both the mobile and enterprise software divisions, while also pioneering large-scale experiential learning programs like User Experience Design for Global Users, Windows 8 Engineering Readiness, the DMI Leadership Speaker Series, and the User Experience Leadership Program. She has continued this focus on experiential learning at frog, where she has launched global programs to strengthen career coaching, performance conversations, collaboration in cross-functional teams, and management/leadership excellence.
Whether designing for plastics, pixels, or people, she has seen time and again that hot teams design hot products, and the challenge of building hot teams and organizations is best met with a design approach.
Tonya holds an MA in Applied Behavioral Science from Bastyr University and a BA in International Business from American University. She serves on the Advisory Board of Design Management Institute, and speaks and publishes regularly to the fields of design management and organization development. She can be reached at Tonya.Peck@frogdesign.com.
Rashmi Sinha is a designer and entrepreneur. She cofounded SlideShare in 2006, which is the world’s largest community for sharing presentations. Slideshare was acquired by Linkedin in May, 2012.
In 2012, Rashmi was named as one of ten Fortune Magazine Most Powerful Women Entrepreneurs. She also has been named the World’s Top 10 Women Influencers in Web 2.0 by Fast Company and is a frequent speaker at conferences such as Web 2.0 Expo and Future of Web Apps.
Rashmi has a PhD in Cognitive Neuropsychology from Brown University and conducted research on search engines and recommender systems at UC Berkeley. You can read her blog at www.rashmisinha.com or follow her on twitter @rashmi.
The job of a recruiter at Google is non-stop. In a single week Google has broken records by receiving more than 75,000 applications. And this pace suits Carrie Smith just fine. Carrie is a UX Recruiter at Google, responsible for finding user experience talent, such as designers, researchers and prototypers – working with 50-75 candidates at any given time. While Carrie was lured to Google because her friend described it as a fun place to work, she stays because she loves her smart, driven, intelligent and interesting colleagues and because of the innovative and open environment. The culture is so strong that recruiters have a term for people who would be a fit: Googley people. Googlely people are fun, smart, friendly, innovative and collaborative.
Carrie started her career in recruiting at Google by supporting Sales, and then had the opportunity to support other non-technical roles in the Sydney, Australia office (which she jumped on!). Then in 2011 she leapt into UX where she enjoys how her candidates minds mix creative and technical to make magic happen. In her tenure Carrie has hired hundreds of people. Carrie leans on her psychology degree from UC Davis to help her navigate interactions with people who have a variety of backgrounds and personalities. When Carrie is not sorting through thousands of applications, working with sourcers and hiring managers and prepping a multitude of rock star candidates she loves hanging out with her 1 year old and husband and keeps very active – running, hiking and doing yoga.
Ian Swinson is the Senior Director of User Experience at Salesforce.com for the Platform and Analytics teams. He has spent the past 20 years exploring design-focused roles at startups, design agencies, and enterprise software companies.
Ian and his team look at current and emerging design, technology and cultural trends with the goal of making enterprise software as easy to use as consumer web sites. As the future of work is defined Salesforce.com seeks to lead the next phase by empowering all businesses and users with the tools they need to get their work done as efficiently and effectively as possible – and with a real sense of joy and accomplishment.
As a manager Ian is blessed with an extremely talented, well-rounded and wildly enthusiastic team of 30 managers, designers and researchers.
Ian is a graduate of McGill University’s Film and Communications program, an ex-hardcore musician, and currently a Category 3 road racer, amateur photographer, and hopeless optimist.
Mike Tschudy is a product executive with over 20 years of experience investing in people and developing design practices so that they can make some of the best consumer and enterprise products in the world, at some of the best companies in the world; including Apple Computer, General Electric, Daimler-Benz, WebMD, eBay, and SAP. Mike gets the very best out of teams, by empowering them to have a daring point of view and holding them accountable for extraordinary outcomes, all fueled by a design culture based on risk taking and experimentation. Mike has been able to scale his practices across design organizations of 50+ people, across business units of 6,000 people and across development organizations of 20,000 people. Mike is expert at questioning assumptions to get the most of existing core technology, extended by tuck-in innovations, to create products that delight users and enable business outcomes that leapfrog the competition. Mike has applied this mindset and approach in large and small companies, at Internet start-ups and 100-year-old conglomerates, in planes, trains and automobiles and in the palm of your hand, in the financial, medical and ecommerce industries and for a nurse mid-wife in rural India to the CEO of some of the largest companies in the world.
Surya Vanka is User Experience Director at Microsoft, overseeing best practices and engineering standards to create high-quality user experiences for Microsoft customers. He has worked as a designer and user-experience manager on several products during his 13 years at Microsoft. His mission is to put users rather than technology at the center of the development process for all Microsoft products. Vanka serves as chief of staff of the User Experience Leadership Team and as discipline owner for user experience. He is the winner of two Microsoft Best Practice Awards, the Microsoft accessibility achievement award, and several industry recognition awards. Before joining Microsoft, Vanka was a professor of Design at the University of Illinois at Urbana-Champaign and Fellow at the prestigious Center for Advanced Study. He is the author of two books on design, as well as several publications, and has lectured on design in more than 20 countries. His work has appeared in numerous venues, including Form, I.D., Design Council, WIRED, Interactions, the BBC, and National Public Radio. He regularly speaks on interaction design, user experience, product development, and strategic innovation, and he teaches courses and seminars on these subjects around the world.
Patrick Whitney is the dean of the Institute of Design, Illinois Institute of Technology, and is the Steelcase/Robert C. Pew Professor of Design.
Professor Whitney has published and lectured throughout the world about ways of making technological innovations more humane, the link between design and business strategy, and methods of designing interactive communications and products. His writing is generally about new frameworks of design that respond to three transformations: linking insights about user experience to business strategy, the shift from mass-production to flexible production, and the shift from national markets to markets that are both global and “markets of one.”
BusinessWeek has profiled Whitney as a “design visionary” for bringing together design and business, Forbes named him as one of six members of the “E-Gang” for his work in human-centered design, Fast Company has identified him as a “master of design” for linking the creation of user value and economic value, and Global Entrepreneur named him one of the 25 people world-wide doing the most to bring new ideas to business in China.
He is the principal investigator of several research projects at the Institute of Design, including Global Companies in Local Markets, Design for the Base of the Pyramid, and Schools in the Digital Age. His recent work has been supported by several grants, including funding from the John D. and Catherine T. MacArthur Foundation, SC Johnson, the Steelcase Foundation, and numerous corporations.
He is a trustee of the Global Heritage Fund, which supports restoration of heritage sites and local communities in the developing world.
Gayna Williams is one of the co-founders of UX Careers Unlimited, proud sponsor of the You in UX global online career summit. As a UX manager and leader during 17 years at Microsoft, she spent a lot of time going to the many UX events on methods, strategies, innovation and that sort of thing. Her eureka moment came when she and co-founder Tracey Lovejoy realized that although UX is the hottest topic in business development today, there is a dreadful gap in support for real career development of UX individuals. Her mission in founding UX Careers Unlimited and launching You in UX is to maximize the success and happiness of UX professionals around the world, sparking them to achieve their career aspirations.
Gayna recruited, hired, trained, and managed more than a hundred UX professionals in her role as UX Director at Microsoft, where she shipped multiple versions of Windows, MSN, Education apps and web applications. She loved the challenge of leading teams in an environment that required constant adaptation to changing business expectations of user experience and delivering results in dynamic engineering environments. Since leaving Microsoft she established Swash Consulting and has worked with individuals and groups in Fortune 5oo companies, non-profit organizations and government organizations to support individual and UX career development and helped establish UX practices in new organizations. Her second career loyalty is to the advancement of women in hi-tech which she does through If She Can I Can, which supports career and leadership development of women. She also spends time researching unintended gender-bias in the development of products, services and systems.
Angela is president & founder of Yeh IDeology LLC, the leading Design & Strategy recruitment firm in the United States. YehID has collaborated with major corporations and top design consultancies across the US and internationally to build creative teams. Angela has specialized in recruiting for creative talent for over 15 years. She’s been an active IDSA member and sat on the IDSA Board of Directors.
Angela taught career strategies at Parsons The New School for Design and has lectured at numerous engagements, including: IDSA National and District Conferences, Design Management Institute Annual Conferences, Lextant Design Forty Webinars, and numerous universities. Angela holds a BA in psychology from the University of Bridgeport, and honed her keen eye for design at Pratt Institute’s Masters program in Industrial Design.
Session will not be posted and recorded given Yahoo’s corporate policy. Please attend live!
Melora Zaner-Godsey, the senior director for Y!design APAC, joined Yahoo since February 2012 with ample experience in human centered design and studio management. As part of Yahoo’s world-class design organization, she leads the design center for the region to help transform Yahoo and pioneer new frontiers of experience design.
Before joining Yahoo, Melora worked at Microsoft for over 12 years, spending the last five years building and managing design studios in Shanghai, Shenzhen, and Beijing. She also designed PC and mobile experiences for Microsoft Research’s Virtual Worlds, MSN Messenger, Hotmail, and other applications. She also served as a senior director at IDEO Shanghai focusing on the region’s digital strategy and developing creative talent for the firm’s expanding operations in Asia.
Melora began her design career 25 years ago when she began supporting herself as the lead singer of a punk band by creating concert posters. She later turned to developing online social experiences and services. She is passionate about designing for youth culture and is exploring the impact of emerging behaviors and values in Asia. She often participates in community programs dedicated to promoting young women in music and technology; she co-founded DigiGirlz, an international program sponsored by Microsoft that conducts hands-on workshops for girls.
Melora holds eight patents — and has 32 more pending — in social media and cloud computing services. She’s written extensively about digital media and organizational management for professional journals.
Melora earned a master’s degree in interactive telecommunications from the Tisch School of Art at New York University and a bachelor’s degree (cum laude) in human development and multimedia from Vanderbilt University in Nashville, Tennessee.